According to Vividata’s National Cannabis Consumer Study, 70% of consumers are not sure they know the difference between THC and CBD. Moreover, quality remains the top criterion in selecting a cannabis…
In Canada, odors in vehicles while driving will count as “reasonable suspicion” for police to request an oral fluid sample at roadside. But what about the U.S.? Legal cannabis is…
Among first-time health and wellness users, edibles are the second most popular form of consumption — along with vapes — only after concentrates. There are many ways to consume cannabis….
The current total cannabis market (legal and illegal) is about $8 billion annually in Canada, based on average consumer spending of $107 per month by current consumers, according to Vividata’s…
Millennials might be the top consumers of cannabis in Canada, but their older age cohorts the zoomers lead the way in consuming cannabis for health and wellness benefits. Today there…
Backlash 2.0 or Opportunity? Canada’s legal cannabis maiden anniversary falls on 17th October this year. The date will usher in the next wave of legal products in the market to include…
Who uses topicals and why? What is the relationship between topicals and the medical versus the recreational markets? This feature will explore the relatively new legal history of topicals in…
Brief Overview: With the legalization of cannabis in many parts of North America, consumers expect a lot from cannabis companies medically and recreationally. But are companies meeting these expectations quickly enough?…
Arundati Dandapani@itadnura According to @VividataCanada close to 70% of Canadians don’t know the difference or are only somewhat sure they know the difference between THC and CBD. What are we…
The cannabis consumer is not a monolith, warn experts. How then do you go about doing impactful research? With limited consumer data available and fragmented legal markets, brands can often…
