Who uses topicals and why? What is the relationship between topicals and the medical versus the recreational markets? This feature will explore the relatively new legal history of topicals in Canada, contextualizing current cannabis consumption habits with consumer research from Canada’s largest syndicated study of…
Brief Overview: With the legalization of cannabis in many parts of North America, consumers expect a lot from cannabis companies medically and recreationally. But are companies meeting these expectations quickly enough? How are companies marketing cannabis when research is still in its early stages and an…
Arundati Dandapani@itadnura According to @VividataCanada close to 70% of Canadians don’t know the difference or are only somewhat sure they know the difference between THC and CBD. What are we all doing to self-educate and keep up with the science of cannabis? Excited to share…
The cannabis consumer is not a monolith, warn experts. How then do you go about doing impactful research? With limited consumer data available and fragmented legal markets, brands can often be found playing wait-and-watch when plotting their next big disruption. Read on for some key…
Europe is open for business, and Denmark wants to be the first-mover. Europe, forecasted to be the world’s biggest legal cannabis market by 2024 will exceed North America, the dominant market today, according to Prohibition Partners. Denmark is already leading the way in Europe by…
Medical cannabis refers to the use of cannabis for exclusively medical treatment purposes, and can be obtained by patients authorized by their health care provider by buying from a federally licensed seller, growing it themselves after registering with Health Canada or designating someone else to produce it…
Nothing excites consumers more than revolution, more so in uncertain times. Our futures are so highly interconnected, as we scramble to greet the next wave of change. Brands can barely afford to remain insular. As the earth matures into another long spring in Canada, we…
At the tail-end of 2019, a one-of-a-kind cannabis workshop took place in Toronto. Largely attended by first-generation immigrants, the event aimed to bridge the gap between post-legalization cannabis in Canada and the country’s latest newcomers. It was the first of a series of events that…
Top takeaways from the MjBizCon International 2019 cannabis conference. The Marijuana Business Daily hosted its annual MjBizCon International Conference in Toronto this past week. The global showcase of experts brought a largely North American audience closer to distant corners of the globe including pioneer nation Uruguay, experts…
If you thought there was no relationship between cannabis use and technology, consider these stats: the average number of mobile apps being used in a day by current cannabis users are 4. Moreover over half of current cannabis users (52%) used apps on their mobile…
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